About Me

I architect AI-powered marketing systems that drive measurable business growth.

With 25+ years leading marketing technology transformation, I specialize in building autonomous systems, developing digital products, and creating privacy-first data infrastructure that delivers consistent 5x+ ROI. My work has generated $500M+ in revenue while optimizing technology investments by $2M+.

What I Build:
🤖 AI Marketing Systems: Designed and deployed intelligent virtual assistants handling 20K+ annual patient interactions with 34% focused on care conversion
🚀 Digital Products: Created Hold My Spot urgent care reservation system from concept to launch—managing full product lifecycle including UX design, systems integration, and real-time queue management (85% patient satisfaction)
📊 Data Architecture: Established HIPAA-compliant clinical data pipelines enabling privacy-first marketing campaigns and targeted patient engagement
⚙️ MarTech Ecosystems: Orchestrated Salesforce Health Cloud + Marketing Cloud integrations across EHR, triage, call center, and marketing operations—creating unified platforms that improve efficiency and reduce friction

My approach combines strategic thinking with hands-on architecture—I don't just deploy tools, I design systems that scale. Whether it's implementing marketing automation across 70+ concurrent campaigns (10:1 ROI at Mount Sinai) or building doctor finders that generate $5M+ in appointment revenue within 90 days, I focus on solutions that drive immediate and sustained business impact.

Beyond execution, I'm passionate about developing marketing talent and building cross-functional partnerships. As President of the Bryan School Alumni Association and a keynote speaker on AI marketing and MarTech strategy, I'm committed to advancing the profession and helping others navigate digital transformation.

Let's connect if you're looking to transform marketing operations, implement AI-powered growth strategies, or build marketing technology systems that deliver measurable ROI.